Privacy Policy

Smart Alarms is a trading name of Bunjee Platforms Ltd, a company registered in England & Wales (Company No. 14213818), with its registered office at Flat 1, 275 New North Road, London, N1 7AA, United Kingdom.

Bunjee Platforms Ltd is the data controller for all personal data collected through smart-alarms.co.uk. We are registered with the Information Commissioner's Office (ICO) under registration number ZB510934.

We operate an independent comparison and referral service that connects property owners and tenants with certified smart home security installers across the United Kingdom. We are not a security installer ourselves.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: [email protected]

When you use our property security audit form, we collect the following information:

• Identity data: First name, last name
• Contact data: Email address, telephone number
• Location data: UK postcode
• Property data: Property type, ownership status, existing security equipment, systems of interest, and installation timeline
• Technical data: IP address, browser type and version, operating system, referral source, pages visited, and time spent on the site (collected via analytics tools when consent is granted)

We collect personal data in the following ways:

• Directly from you when you complete our free property security audit form at smart-alarms.co.uk/smart-home-security
• Automatically via cookies and tracking technologies (Google Analytics and Meta Pixel), strictly only after you grant explicit consent through our cookie banner
• From your device via server logs for security and fraud prevention purposes

We rely on the following legal bases under UK GDPR Article 6:

• Consent (Article 6(1)(a)): When you submit our audit form, you explicitly consent to your data being processed and shared with our network of certified installers and referral partners so they can contact you with relevant security quotes. You also provide separate explicit consent for marketing cookies (Google Analytics, Meta Pixel) via our cookie banner. You may withdraw either consent at any time (see Section 9).
• Legitimate interests (Article 6(1)(f)): We process server-side technical data (IP addresses, access logs) for security monitoring, fraud prevention, and the protection of our platform. We have assessed that our legitimate interests in maintaining a secure service are not overridden by your rights and freedoms.

Smart Alarms operates as a lead generation and referral service. By submitting our audit form, you explicitly consent to your personal data being shared with the following categories of recipients so they may contact you with quotes and information relevant to your enquiry:

• Certified local and national smart home security installers within our installer network, who will contact you directly to provide free, no-obligation security quotes
• Third-party lead generation partners and aggregators (for example, MVF Global and similar services) who may further match your enquiry with additional certified installers and security professionals
• HubSpot Inc. — our CRM platform, used to store and manage your enquiry data. HubSpot is certified under the EU-US Data Privacy Framework and processes data in accordance with UK GDPR
• Analytics and advertising platforms (Google Analytics and Meta Pixel) — strictly only when you have granted marketing consent via our cookie banner. No personal data is passed to these platforms without your explicit consent
• Our hosting and infrastructure providers who process data on our behalf under appropriate data processing agreements

We do not sell your personal data to any third party for their own marketing purposes beyond the referral activity described above. All third-party recipients are required to handle your data in accordance with applicable data protection law.

We use cookies and similar tracking technologies on our website. We operate a strict opt-in model: no marketing or analytics cookies are placed until you explicitly accept them via the cookie consent banner displayed on your first visit.

We use the following tracking tools, subject to your consent:

• Google Analytics (GA4): Used to understand how visitors interact with our website. Collects anonymised data about page views, session duration, and traffic sources. We handle all four Google Consent Mode v2 signals: analytics_storage, ad_storage, ad_user_data, and ad_personalization
• Meta Pixel: Used to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram). Upon form submission, hashed (SHA-256) versions of your name, email, phone number, and postcode are shared with Meta for conversion measurement and audience matching
• HubSpot Analytics: Used to link your form submission to your browsing session for contact management purposes. Sets a hubspotutk cookie for contact deduplication

You may change your cookie preferences at any time by clearing your browser cookies and revisiting our website, where the consent banner will reappear. You can also manage cookies through your browser settings.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, and in accordance with our legal obligations:

• Form submission data (name, contact details, property information) is retained in our CRM for up to 24 months from the date of submission, or until you request deletion
• Server and security logs are retained for up to 90 days
• Cookie consent records are retained for up to 12 months

After the applicable retention period, your data is securely deleted or anonymised.

You have the following rights in relation to your personal data:

• Right of access: You may request a copy of the personal data we hold about you
• Right to rectification: You may ask us to correct inaccurate or incomplete data
• Right to erasure: You may ask us to delete your personal data (the “right to be forgotten”), subject to any legal obligations we have to retain it
• Right to restriction: You may ask us to restrict the processing of your data in certain circumstances
• Right to data portability: You may request your data in a structured, machine-readable format
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal
• Right to object: You may object to processing based on legitimate interests

To exercise any of your rights, please contact us by email at [email protected]. We will respond to all valid requests within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

Some of our third-party service providers (including HubSpot and Meta) may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or adequacy decisions, to ensure your data receives an equivalent level of protection.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will update the “last updated” date at the top of this page when we do so. We encourage you to review this page periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: